Trend Type conducts market research on African markets. They required a new logo and brand on which to build a large data driven web service. The logo needed to be flexible and used across large scale trade show graphics as well as digital products. Our resolution used the initial letters of the company name to create a ‘plus’ symbol constructed of coloured triangles and squares (a representation of data). The symbol can be removed from the word mark and even further divided to create ‘book ends’ if required.