Clarus Consulting Launch Project

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Clarus Consulting approached us to refresh their identity and brand. A new logo was devised using interlocking circles,  suggesting ripples on water or shock waves. This seemed appropriate to the thinking behind the business where a small change can have far reaching effects. The client also saw an ear in the symbol and they believed being able to ‘listen’ to their clients was central to their success. Along with stationary and the brand guidelines we also redesigned the website. A full CMS interface was used allowing our client to update the content without lengthy programming delays.