Blok Identity

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It’s never easy to work for yourself – often it’s a designer’s worst nightmare! Without a client to give you parameters (a brief or budget) you can spend hours musing over typefaces and colour palettes. As a starting point I used an alphabet based on Edward Wright’s type design from 1965 (originally designed for use on buildings). These letters were redrawn and formed the basis of the logo. I liked how the logo could be stacked or used on one line. The letters are all made up from repeated shapes and this gives a nod to the modernist alphabets of the 1920’s – a period which has always inspired me. The heavy shapes also lend themselves perfectly to debossing in good quality paper.